Who we are

Lightvert is a media technology company developing disruptive solutions for the outdoor advertising market, which has seen little innovation since the LED.

Innovation in Outdoor Advertising

Our mission is to play a leading role in the development of augmented reality solutions for the outdoor advertising market.

Our first product, ECHO, unlocks premium advertising real estate by using the persistence of vision (PoV) effect. From just a thin vertical line of light, ECHO generates fleeting but striking images that exist only in the eye of the viewer.

We have made rapid progress with ECHO in the last year. We have secured patents in North America, Europe and the APAC regions and raised £982,000 in seed funding. The first ECHO display is scheduled for Autumn 2017.

Timeline

2014
2015
2016
2017

January
July
January
December
June
January
May

January 2014
Building on 10 years Persistence of Vision display experience, Daniel Siden set up Lightvert with founding shareholders.
July 2014
Developed first prototypes capable of producing 15m tall images.
January 2015
Registered patent applications for North America, EU and APAC.
December 2016
Secured £212k Innovate UK Grant.
June 2016
Conducted preliminary health & safety and planning review; no significant barriers found.
January 2017
Secured key sales partnership with major media agency.
May 2017
Closed seed funding round - £750,000.

Leadership

Founder and CEO
Daniel Siden
Daniel is an engineer, designer and entrepreneur. He has been designing and engineering lighting products for over 15 years. Originally from San Francisco, Daniel received his B.S.M.E from Carnegie Mellon University in the USA, and his MA in Industrial Design Engineering from The Royal College of Art in London. He won the NESTA (National Endowment for Science Technology and Art) Creative Pioneer award and holds a Diploma in Engineering from Imperial College London.
As a founding director of Haberdashery, Daniel has worked with the persistence of vision display medium for more than 10 years. He has a strong track record in business and technology development and is now focused on commercialising ECHO and building Lightvert.
Founder and Commercial Director
Mike Wellings
Mike is a seasoned executive and entrepreneur who combines creativity with strong global business acumen. He is responsible for guiding Lightvert through fund raising, structuring and revenue growth. Mike’s early career (much of it spent in Hong Kong) was in banking with Merrill Lynch, HSBC and Kleinwort Benson. He later co-founded and exited Winslow Group Holdings, an Eastern European real estate business in joint venture with Deutsche Bank Asset Management. More recently he was instrumental in successfully structuring and building new ventures in renewable energy (a joint venture with General Electric Energy) and agricultural land ownership and farming.
CFO
Christopher Jenkins
Christopher’s career is deeply rooted in entrepreneurship: in 1983 he founded Ecovis Wingrave Yeats, an Award-winning Firm of Chartered Accountants of which he is presently a senior Partner. He specialises in giving strategic advice to owner-managed Media businesses. He was voted ‘Best Business Advisor of the Year’ by the CBI in their awards for Growing Businesses.
Christopher has worked across a broad spectrum of sectors; he was previously Managing Director of a Wholesale Bookseller and Finance Director of Soho House Ltd. He has also written extensively for the business press.

Strategic Partners

We are building strategic partnerships with technology companies, creative agencies and real estate advisors, as well as investors and other organisations who can help us grow.

In addition, we partner with media agencies around the world to provide detailed access and support in the application of our technologies for their clients. If you would like to find out how Lightvert could make your clients stand out, please call us on 0203 239 9153 or email us via our contact form.